In September 2017, I was invited to give a talk at WordCamp Wilmington on the subject of website visitor engagement. Below is the video. The summary of my talk is as follows:
Getting the right audience to your site is half the battle, but keeping them interested once you’ve gotten them there is the really tricky part. It doesn’t have to be, though! If you can identify your target audience, you can begin to figure out how to meet and exceed their expectations. Learn how you can ensure everything from your site’s navigation to its aesthetic, to your content, and of course, your follow-up — all work together to grab your visitors’ attention and keep them engaged!