Learn to identify key strategies for engaging potential customers and keep them coming back for more.
Getting the right audience to your site is half the battle, but keeping them interested once you’ve gotten them there is the really tricky part. It doesn’t have to be, though! If you can identify your target audience, you can begin to figure out how to meet and exceed their expectations. Learn how you can ensure everything from your site’s navigation, to its aesthetic, to your content, and of course, your follow-up — all work together to grab your visitors’ attention and keep them engaged!
The following video from WordPress.tv features the talk I presented about this topic at WordCamp Wilmington 2017.