Learn to identify key strategies for engaging potential customers and keep them coming back for more. Getting the right audience to your site is half the battle, but keeping them interested once you've gotten them there is the really tricky part. It doesn't have to be, though! If you can identify your target audience, you can begin to figure out how to meet and exceed their expectations. Learn how you can ensure everything from your site's navigation, to its aesthetic, to your content, and of course, your follow-up — all work together to grab your visitors' attention and keep them engaged! The following video from WordPress.tv features the talk I presented about this topic at WordCamp … [Read more...] about How to Engage Your Audience and Keep Their Interest
On April 21, 2015, Google enacted a significant algorithm change for their search results. A mobile friendly site is a must On the Official Google Webmaster Central blog it was announced: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Ok, great. But what exactly does that mean? If your site is not "mobile-friendly", it's going to tank in the Google search rankings. All of that worrying about Search Engine Optimization (SEO)? It's all over if your site isn't mobile-ready. The good news is you don't need a separate site for your web presence to look good on mobile devices. All you need is Responsive Design. What is Responsive … [Read more...] about Need a mobile friendly site? We can help with responsive design.